DANIELLE GALIPEAU
Marketing Professional
2024 ACUHO-I MARKETING AWARD WINNER
Second Place in Interactive Marketing - Eagle Tag
We understand that move-in can be an overwhelming experience for our residents, especially those moving onto campus for the first time. To streamline information delivery and enhance the move-in experience, our office introduced RFID tags, branded as Eagle Tags. These tags provide residents with easy access to essential on-campus information. When an Eagle Tag is scanned with a smartphone, a pop-up appears. By clicking the pop-up and unlocking the phone, users are directed to the Eagle Tag website. This website is regularly updated with relevant information, including upcoming events, marketing campaigns, and move-out details. The Eagle Tag is FGCU blue, featuring the university logo on one side and a QR code on the other. The QR code serves as a backup method to access the website if the Eagle Tag becomes inactive or is damaged.
2023 ACUHO-I MARKETING AWARD WINNER
Second Place in Specialty/Other - Move-in Positive Feedback
Fall move-in can be an extremely busy, overwhelming, and stressful time for our Housing and Residence Life staff. Throughout move-in, we always receive positive feedback from students and parents online, expressing their gratitude for our move-in process as well as how awesome our student and professional staff members are. Our team wanted to put all of this positive feedback together in a graphic to help remind our staff that all of their hard work throughout move-in has not gone unnoticed. This graphic was emailed to all of the Housing and Residence Life staff as a way to boost morale and to remind everyone that they are appreciated.
2023 ACUHO-I MARKETING AWARD WINNER
Second Place in Poster - Study Sesh
FGCU Housing & Residence Life teamed up with the Center for Academic Achievement and hosted a study session which took place in the lobby of one of our first-year residence halls. The study session included peer academic coaching, writing consultants, and tutoring for subjects like College Algebra, Intermediate Algebra, and Biology 1. This event also included a free nacho bar, so students could have a snack while they studied.
2023 ACUHO-I MARKETING AWARD WINNER
Second Place in Large-Format Printed - Returning Room Selection
Returning Room Selection (RRS) is FGCU Housing & Residence Life's biggest campaign of the year as it promotes the re-signing of housing agreements for current residents to return the following academic year. 
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Our goal when designing this campaign was to create some unique and compelling visuals that would grab our residents’ attention. To help obtain this goal, our marketing team began researching trend forecasts for the year and noticed that the 60’s/70’s inspired mid-century modern graphics were making a comeback. Once our branding guide for the campaign came together, our team began to design elevator decals, which were later installed throughout our first year residences halls. These elevator decals highlight the dates for students to reapply, when students can pick their rooms, a reminder to check their student emails for their assigned time, and where to find us on social media.
2022 ACUHO-I MARKETING AWARD WINNER
Second Place in Logo/Icon/Mark - The Transfer Collective
Our South Village residential community is home to five buildings, Biscayne Hall, Everglades Hall, Palmetto Hall, Eagle Hall, and Osprey Hall. These five buildings are notoriously known on campus to be housing for first year students. Over the last few years, we have seen a higher number of transfer students apply to live on campus, leading us to create a transfer specific space to help them create their own community. Since each of the residence halls in South Village already have an assigned logo and color to help create an identity and sense of community within them, we came up with the idea to create a name and logo for Osprey Hall’s growing transfer community. After a handful of brainstorming sessions with our Marketing Committee, we came to the consensus that this community would be called The Transfer Collective at Osprey Hall. Osprey Hall’s logo is a purple osprey bird head, our goal when creating the Transfer Collective logo was to branch off of this purple osprey to showcase that these communities are one in the same. The Transfer Collective logo incorporates the same purple osprey head while adding a body and wings, to show the osprey in flight. The symbology behind a bird in flight often references change and strength which is a great representation of our transfer students as they embark on their new journey at FGCU.
2022 ACUHO-I MARKETING AWARD WINNER
Third Place in Handout Printed - Housing Olympics
Every Fall semester FGCU Housing hosts the Housing Olympics where representatives from each South Village Building, North Lake Village Neighborhood, and West Lake Village Community come together to compete for the gold! Throughout the week students participate in a wide variety of activities including the opening and closing ceremonies, canoe battleship, relay races, lawn bowling, and so much more. The Housing Olympics take place towards the beginning of the Fall semester to help give our residents a sense of community and the opportunity to get outside and be active. The Housing Olympics flyer was designed to help promote the upcoming events as well as give our students an opportunity to work their schedules around certain activities they may have wanted to participate in. These flyers were handed out to our students during their initial community meeting with their RA, as well as hung throughout the residence halls and main lobbies.
2021 ACUHO-I MARKETING AWARD WINNER
First Place in Interactive Marketing - Interactive Instagram Stories
After spending our Spring 2020 – Summer 2020 semesters online, FGCU was given the opportunity to open our doors and welcome students back to campus for the 2020-2021 academic school year. To help get students excited to be back on campus, FGCU Housing created interactive Instagram stories. These interactive stories gave housing students the opportunity to share information about themselves, learn about their peers, get insight on why other students love attending FGCU, and have some helpful engagement in a fun online setting.
Throughout the Fall and Spring semester there were 22 interactive stories created and shared, including “First Year Student Bingo”, “Get to Know Me in GIFs”, and a “Self-Care Checklist”. For some special editions, Holiday themed stories for “Halloween”, “I Voted”, “Thanksgiving”, and “Winter Break Bingo” were created to allow students to participate while they were away from campus. This also was utilized to give our seniors something special to share on graduation day, designing a “Congratulations Graduates” story. This edition allowed students to add a photo of themselves and fill out information about their major, favorite classes, and what they would miss most about FGCU.
Each time an interactive story was posted, there was a flood of notifications from students who filled them out and tagged us so we could reshare them onto our story for more students to see.
2021 ACUHO-I MARKETING AWARD WINNER
Second Place in Specialty/Promotional Item - Beach Sticker Pack
During the Fall semester student feedback was sought out to determine what type of swag items they would be interested in receiving in the future. A majority of the students shared that stickers were appealing. To keep the stickers cohesive a beach theme pack was chosen using a bright color pallet. Along with the color pallet, the imaging used for the stickers highlighted the unique aspects of going to college in Southwest Florida. Additionally, these stickers incorporated photos taken on FGCU’s campus to emphasize what it is like to Live the FGCU Life. To kick-off the Spring semester, a “Freebie Friday” giveaway was facilitated on Instagram, providing students the opportunity to win a sticker pack. Over 450 students participated in the Giveaway. Throughout the semester stickers were given out to students at housing events, and now they are seen all over campus, on water bottles, laptops, notebooks, cars, and more!
2020 ACUHO-I MARKETING AWARD WINNER
Second Place in Logo/Icon/Mark - G.R.O.W. Residential Curriculum
FGCU Housing and Residence Life created Residential Curriculum logos and icons in an effort to brand the new curriculum, and to help students feel more connected to their community. When creating the branding for Residential Curriculum, we wanted to make it fun and engaging, while not solely academic focused. We came up with the acronym G.R.O.W. which stands for Guiding Residents to Opportunities and Wellbeing. We use the tagline “G.R.O.W. Here”, and that is exactly what we want for the residents living with us. We want students to grow into responsible contributors to their communities while they live on campus and after they leave us. We also created four icons to represent the learning goals of FGCU’s Residential Curriculum. These logos and icons were utilized this year on all residential curriculum marketing, program flyers, bulletin boards, and swag items.
2020 ACUHO-I MARKETING AWARD WINNER
Third Place in Handout Printed - Parent Mailer: Returning Room Selection
Returning Room Selection (RRS) is a campaign that FGCU housing runs every February-March for students to re-sign their contracts to live on campus again for the following year. This year we wanted to try something new and sent a mailer home to the parents. We hoped this would spark a conversation with their student about where they would be living next year. We worked with our printer to figure out a mailer that was foldable, big enough to fit all of the information we wanted to share, was a thick paper, all while fitting in our budget. When describing what we wanted printed, we told the printer to “think of coupons companies send to your house like Bath and Body Works coupons.” He then knew exactly what we were talking about and gave us the dimensions and what space to leave for the addresses and postage. Then we got to designing! We wanted the marketing to be an eye-catching piece of mail but have an overall clean design so they could easily understand all the information given. The font was simple and got the point across about what the mailer was before the parent even opened it, it said “where is your student living next year?” On the inside of the mailer, we laid out the overall timeline with all the dates students need to be aware of. On the back side of the mailer, we put our website and social media channels in case they wanted more information about RRS. After these were sent to parents, we received many direct messages on Facebook thanking us for the information and for actually sending something to their homes. We also saw posts on the FGCU Parents Facebook page with photos of our mailers saying how excited they were for their students to live on campus again and finally getting to move into upperclassmen housing.
2019 ACUHO-I MARKETING AWARD WINNER
First Place in Social Media - FGCU Housing Gifs
At most Universities when you search the school name in GIPHY tons of gifs come up. When you searched FGCU nothing came up. Our team saw a need, and wanted to fill that need. We did lots of research on how to create a brand GIPHY account and went from there. Finally, after lots of trial and error, we created a verified business account and got busy creating gif stickers. We created gifs specific to FGCU Housing and Residence Life such as area specific gifs, and ones promoting our slogan Live The FGCU Life. We then decided to create some generic FGCU spirit ones that the whole university could use. Other offices have even reached out to us, wanting us to help create gifs for their events. On Instagram, it is fun when students send us direct messages of ideas of gifs they want to see/use. We created our account in December and became a brand verified account in the middle of January, and already have 12.8 million views for our gifs.
2019 ACUHO-I MARKETING AWARD WINNER
Second Place in Logo/Icon/Mark - Building/Area Logos
FGCU Housing and Residence Life created building/area logos in an effort to brand each residential building/area, and to help students feel more connected to their community. Each building/area has a specific color and icon that represents them. These logos were utilized this year on program flyers, swag items, and for overall building/area pride.
2019 ACUHO-I MARKETING AWARD WINNER
Second Place in Specialty/Promotional Item - Picture Yourself Coloring Book
This coloring book came from an idea our recruitment team had for professional staff recruitment. They wanted to create a coloring book with the slogan Picture Yourself at FGCU as a giveaway for candidates that they interviewed. The coloring sheets were hand drawn/ outlined in Adobe Illustrator. In the coloring book, we wanted to showcase the unique and iconic places of FGCU, along with items that are important to our Housing Department and how we deliver value, convenience, and support to our students. We started off by showcasing our FGCU mascot, Azul, and information about athletics on campus. We also showed the beautiful housing in North Lake Village that is located on lake front property. Other images included the iconic FGCU clock tower, a feature on our Living Learning Communities, a showcase of our student leadership organizations, and a display of our building/neighborhood logos! Since this book was intended to be educational and fun we included an activity to connect our staff directory online to their cartoon counterpart in the book. We received tons of positive feedback from candidates and other institutions at The Placement Exchange and beyond. This coloring book has now been utilized for campus visit days to showcase our beautiful community to prospective parents and families.
